Jojo Pennebaker

Building Creative
Organizations for
What's Next.

For more than three decades I've helped brands, media companies, startups, and creative teams smoothly navigate moments of disruption with a vision for the systems, workflows, and organizations that connect storytellers with audiences.

Organizational
Architect

Building creative organizations that scale.

Transformation
Leader

Helping companies navigate technological change.

Storytelling
Strategist

Connecting audiences, platforms, creators and brands.

Selected clients

“The future belongs to organizations that can adapt as quickly as audiences do.”

About

My Career Has Never Really Been About Production

It has been about building the systems, cultures, and organizations that let creative work reach audiences — through every shift in how stories are made and shared.

Path

Documentary
Music
Television
Digital
Live Streaming
Virtual Production
Innovation

Creative people often overlook systems.

Operations teams often overlook storytelling.

Technology teams often overlook creative culture.

I've spent my career translating between all three.

Creative

Artists
Documentaries
Brands
Narrative

Technical

Streaming
Virtual production
REMI
Workflows

Operational

Scaling
Organizations
Budgets
Leadership
Measurement
Acquisition

Transform

Building Organizations That Can Adapt

Throughout my career the way we storytell has continuously undergone fundamental change. Whether helping a startup scale, helping guide brands through the emergence of live streaming, building virtual production workflows during the pandemic, or advising organizations on the next generation of creative operations, my work has centered on helping teams adapt without losing creative excellence.

More to come — case threads and frameworks landing here soon.